I. Apostolou
Services
I design data-driven digital strategies with a creative touch from content creation (posts, stories, reels, videos, infographics, podcasts, newsletter articles, copywriting, AI productions) to analytics and reporting.
My goal is to strengthen digital presence through measurable results.
Social Media Strategy
I design strategic content based on thematic pillars, communication goals, and seasonality, and implement strategies across Facebook, Instagram, TikTok, LinkedIn, X, Pinterest, and YouTube.
Content Creation
I create original content — articles, blog posts, infographics, videos, reels, newsletters, podcasts, copywriting, AI productions — fully aligned with the brand’s voice and goals.
Monitoring
I monitor activity in real time (mentions, comments, trends), analyze competitors, and manage crises when necessary
Analytics & Reporting
I track and measure the performance of social media activities using KPIs such as engagement rate, follower growth, reach, and impressions, through monthly or ad-hoc reports and provide actionable recommendations for improvement.